ContainersWest
Designing a Product Catalog that Sells: Layout, Strategy, and Visual Cohesion for ContainersWest
Client
ContainersWest
Year
2025
Main Tools
Adobe InDesign
Adobe Photoshop
Adobe Lightroom
Topaz Giga Pixel 8
My Role
Graphic Designer
Overview / Brief
I redesigned the product catalog for ContainersWest, transforming a dated 2017 layout into a modern, branded sales tool. The new design improves readability, visual consistency, and product clarity, supporting both client communications and internal sales efforts. From layout and image editing to copywriting and print formatting, I handled the entire process end to end.
Before & After
I redesigned the product catalog for ContainersWest, transforming a dated 2017 layout into a modern, branded sales tool. The new design improves readability, visual consistency, and product clarity, supporting both client communications and internal sales efforts. From layout and image editing to copywriting and print formatting, I handled the entire process end to end.
Before (The challenge)
The original product catalog lacked consistency, hierarchy, and visual engagement. Content was dense, typography was small, and the layout made it difficult to quickly scan technical details or product benefits. There was also limited brand presence across pages.
Before (The challenge)
I redesigned the entire catalog with a clean layout, refined typography, and an intuitive structure that improves legibility and emphasizes product strengths. The updated visual system integrates Containers West’s brand colors, introduces clear sections for specs/features, and uses high-quality photography with cohesive captions.
