Hi, I'm Leo

Graphic & Web Designer · Metro Vancouver

I build brand identities, the websites they live on, and the campaigns that fill them.

Identity, menus and the booking site, built as one system the team still runs themselves.

Full brand identity and a responsive site for a practice that had run on word of mouth.

A 24-page annual report, a drop-in launch package, and a campaign to 133 businesses.

22 pages, 8 product lines, all photography edited, and every spec table redrawn.

02.

About Me

Usually I’m the only designer in the room, so everything I make has to work without me there. That means guidelines rather than one-off files, templates rather than favours, and a brand someone in marketing can still use correctly a year later.

I’ve been designing professionally since 2016, first in El Salvador and now in Metro Vancouver, mostly for small teams with no design department. When there’s one designer, the work runs from the logo to the print vendor to the email template. I’ve come to like that range.

For five years I also ran a 96-office workspace centre in Burnaby, with a small team, 300+ clients, and targets for occupancy and retention that were mine to hit. That changed how I design: I ask what a project needs to achieve before I ask what it should look like.

Based in Coquitlam, BC. I work in Figma, Adobe Creative Suite, WordPress and Squarespace, and I care about work that holds up: accessible, print-correct, and still on-brand a year later.

03.

Testimonials

What it's like to work with me

I entrusted Leo with the complete development of our digital presence and supporting systems… Leo took full ownership and delivered successfully. I would confidently entrust him with the same responsibility again.

Sebastien Jutras

Owner, Mad Hatter Bistro

He approaches each task with creativity and out-of-the-box thinking, while remaining open to coaching and feedback. I would be thrilled to work with him again.

Teela Hudak

Fund Develpment, Progressive Housing Society

He deeply understood my vision and brought it to life through a brand and website that reflect not only my philosophy of growth and connection with nature, but also my identity as a coach.

Carolina Rivera

Owner, True Nature Coaching

04.

Contact Me

Let's talk

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leonardohernandez@leohdesigns.com

I’m looking for a full-time graphic and web design role in Metro Vancouver. Happy to talk about project work too.

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