Hi, I'm Leo

📍 Coquitlam, BC

I'm an interdisciplinary designer focused on creating emotional and user-centric experiences.

True Nature Coaching required a user-centered approach to branding and web design. I developed a cohesive brand identity and a responsive website optimized for seamless navigation. Key features include personalized user flows, accessibility enhancements like dark mode, and interactive elements to guide users from understanding coaching to booking sessions, ensuring an intuitive and empowering digital experience.

Combining pop culture and science, I designed a dynamic article for Smithsonian Magazine that explored Jurassic World’s scientific inaccuracies. The project transformed complex concepts into engaging visuals, capturing the attention of younger readers.

laptop-mobile-mockup

Crafting the whimsical identity of Mad Hatter Bistro, I developed a bold brand and an engaging landing page. The design captures the brand’s duality as a bistro by day and lounge by night, creating intrigue and encouraging user subscriptions.

Increasing awareness of Mister Donut’s 24/7 branches through culturally resonant and visually engaging designs. The campaign blended humor and creativity to connect with young audiences and reinforce brand accessibility at any hour.

True-Nature-Coaching-Laptop-Website-Mockup
True-Nature-Coaching-Laptop-Website-Mockup

Unity – Creative Professionals Platform

Designing Unity, a responsive platform tailored for creative professionals and recruiters. The site offers personalized user flows for showcasing work, learning new skills, and connecting with opportunities, all with a strong focus on accessibility.

Landmark Cinema Loyalty App (Coming Soon)

Redesigning the Landmark Cinema Loyalty App to deliver a seamless and accessible experience. Focused on user-centric flows, I improved usability for ticket booking, rewards tracking, and concessions pre-ordering across all devices.

02.

Hello again!😉

Thank you for visiting my portfolio! Let me share a little more about myself!

As an immigrant from El Salvador, I’ve embraced a multidisciplinary approach to design, evolving from a background in graphic design to becoming a versatile generalist. Along the way, I discovered UX design, which provided me with the tools to channel my passion for helping others by creating meaningful and user-centred experiences.

My expertise spans branding, UX/UI design, and web design, with hands-on experience in HTML, CSS, and JavaScript.

I’m driven by a commitment to crafting designs that blend creativity, functionality, and empathy.

Testimonials

My Happy Clients!

Working with Leo was an inspiring experience. He truly understood my vision, creating a brand and website that perfectly reflect my philosophy of growth and connection with nature. His user-centered approach and attention to detail made the process seamless and the results exceptional.
Carolina Rivera
Ceo at True Nature Coaching
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